SEO: Internal and External Optimization // IT Management Solutions

SEO: Internal and External Optimization

Internal optimization actions improve the site and have a direct impact on its site position. The works are divided into: compilation of the semantic core (selection of keywords by which the promotion of the resource is planned); improving the internal structure of the resource; elimination of technical errors (duplicate pages, broken links, increase the speed of loading the site); continuous improvement of the usability of the resource (user friendliness); increasing the relevance of the pages (matching the user's request); image optimization; implementation of internal linking.

Internal optimization is the most time-consuming work, it must be carried out constantly. The success of your project and how often you buy backlinks depend on internal optimization as a whole. The site should be high-quality, fast, user-friendly and fully provide the information for which they came to you.

External optimization is building link mass, i.e. getting links to your site from other resources. In the context of tightening the struggle between search engines and links, the main problem is the selection of a good donor site. The best result is given by links from trust thematic non-spammed sites.

In the process of external optimization, a list of “donors” is formed, link texts and a near-reference environment are developed, after which they are placed.

To build a natural and high-quality link mass, use link obtaining methods that do not contradict the rules, for example: constant publication of new information and interesting materials that users will share; registration in search engines and directories; exchange links with popular and high-quality resources; placement of press releases; activity on forums and blogs.

Image by William Iven from Pixabay

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