Database Marketing Manager // IT Management Solutions

Database Marketing Manager

database marketing

Database Marketing

Explore the Strategy of Database Marketing

Imagine that you work for a company specializing in electronic devices and gadgets. You have several new products arriving in your stores this week, and to spread the word, you decide to implement a direct mail campaign to neighborhoods near your stores. But is mailing to everybody the most effective approach? And what about technology and gadget customers who live just outside of those neighborhoods?

Database Marketing Guide

In this article...


If there were only a way you could just hit a button on a computer, and generate a list of all the people in these areas who might have a genuine interest in your product…

What is database marketing?

Database marketing is a form of direct marketing that uses databases of customers to generate targeted lists for direct marketing communications. Such databases include customers’ names and addresses, phone numbers, e-mails, purchase histories, information requests, and any other data that can be legally and accurately collected Information for these databases might be obtained through application forms for free products, credit applications, contest entry forms, product warranty cards, and subscriptions to product newsletters.

Using our opening example, a database at a technology store might well be able to produce a list of customers who had purchased similar products and might be interested in a new promotion. These databases, once built, allow businesses to identify and contact customers with a relevant marketing communication.

2011 Database Excellence Award Winners

  • Farmers Insurance—Analytics and Modeling
  • Microsoft—Technology Solutions
  • Zions Bancorporation—Marketing Strategies

Source: National Center for Database Marketing Conference and Exhibition

Various businesses use database techniques to refine their direct marketing campaigns, including finance companies, retailers, technology vendors, internet service companies, insurance companies, and B2B companies.

Database marketing is particularly useful for large firms, which have large customer bases that generate huge amounts of transaction data. The larger the initial data set, the more opportunities that exist to find groups of customers and/or prospects that can be reached with customized communication.

You might also like

Hiring Manager - Validation of market price

by SalaryCoach

I am the hiring manager of multiple client intelligence specialists responsible for utilizing database marketing techniques to provide acount insights, and development of sales deployment strategies and marketing targeting strategies.
Specific description below. I am guessing the Bostn market would pay between 100-120K for this position but would like to verify.
Job Description:
Determines the most effective points of interaction (POI) for marketing campaigns by using reports from the customer information center system. Applies customer and sales information from the Customer Relationship Management (CRM) system to achieve marketing goals

Wiley Big Data Marketing: Engage Your Customers More Effectively and Drive Value
Book (Wiley)
  • Used Book in Good Condition

互联网时代的网络自动化运维  — 中关村在线
CMDB(Configuration Management Database) 配置管理数据库(以下简称:CMDB),将IT基础架构的所有组件存储为配置项,维护每个配置项的详细数据,维护各配置项之间的关系数据以及事件、变更历史等管理数据。通过将这些数 ..

McGraw-Hill Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program
eBooks (McGraw-Hill) email and telephone global databases with names, address and zip codes
Single Detail Page Misc (
  • USA online customers 270 (full details)
  • USA online suppliers in all categories over 100 contact details of sale and marketing managers and directors
  • Germany, Italy, France, UK, Canada, Australia, China, South Africa all the same with millions of online customers and Suppliers.
  • All opt in and fully validated.
  • Used in pre-launch and was gained millions of more suppliers and customers from them. So they have been cleaned and tested.
Palgrave Macmillan Data Mining for Managers: How to Use Data (Big and Small) to Solve Business Challenges
Book (Palgrave Macmillan)
Marketing Booster, LLC Email Marketing 24/7 LITE
Mobile Application (Marketing Booster, LLC)
  • The powerful email composer: it is a WYSIWYG like HTML editor, helps you compose your business email easily, support adding image, hyperlink, text style, font
  • A lot of add-in templates: more than 100 email templates (in pro version) already designed as HTML emails, cover a lot of business domain, you can reuse them to...
  • Contact groups manager: the full contact tracking information, you can keep track of a lot of your customer information like name, email, birthday, website, company...
  • Allow to add up to 4 user defined fields.
  • Support tags to personalize your email.
  • Powerful email sender: you can define as many send connections as you like to save your sending time. Depends on the powerful of you SMTP server, you can define...
  • Support spintax: helps you create multiple copies of the original email.
  • Email tracking: help you track your sending status like how many email opened, how many link clicked.
  • Support pause/resume/continue sending: you can stop sending anytime, and continue with the remainder anytime too.
  • The useful email scheduler: if you have a lot of contact groups and you do not want to send them now, you can schedule to send them in the future, it is very easy...

Related Posts

Copyright © . All Rights Reserved