Social Identity Management strategies
Brands have awakened to the fact that social media engagement is no longer optional, but an essential part of how business is done today. Since its founding in Tel Aviv, Israel in 2006, the now Mountain View, CA-based company has been on the forefront of the shift from social media as an add-on via widgets and plugins for social registration and sharing to complete social identify management. The company understands that social media is serious business and is driven by one simple goal – to make websites social.
To achieve that goal, Gigya provides a number of that: enable social registration to unify user identities, drive word of mouth traffic from social networks to bring in new customers, and power social engagement to deepen relationships with existing customers. It also provides an analytics dashboard to help brands make sense of social media’s effect on ROI.
However, it is Gigya’s main product – the recently released - that sets it apart from competitors such as Slide, ClearSpring and WidgetBox. The comprehensive platform encompasses all of Gigya’s other products and is designed to provide businesses with complete, permission-based access to users’ social and on-site behavior data. The technology captures social data – profile, social graph, interest graph, and behavior graph data – that users authorize a site to access when they authenticate using a social identity.
Gigya’s cross five channels: Media & Entertainment, News & Publishing, Consumer Brands, eCommerce, and Travel & Hospitality. Brands include all major television broadcast networks – ABC, CBS, NBC – as well as many cable channels – MTV and TNT, for example. Consumer brands are well represented thanks to brands like Verizon, Rubbermaid, Nokia, The Home Depot and Kohl’s. From an eCommerce standpoint, Gigya’s shortlist includes Dell, American Eagle and iStockphoto.
Relationship to Social Commerce
As you can see from the client list, Gigya is not merely a social commerce platform. However, with the creation of its, the company has directly addressed retailer’s needs.
According to March 29, 2011, Gigya offers a “comprehensive suite of social plugins that are fully integrated with the top social networks and with leading ecommerce platforms.” The plugin integrates “customer reactions, ratings & reviews, sharing, social recommendations and social login, ” stated the post.
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